Zest4 Launch New IoT Marketing Campaign – Zest4 Go

Wholesale communications provider, Zest4, have today launched a brand-new marketing campaign to help encourage communications resellers to take the leap into the lucrative IoT marketplace.

‘Zest4 Go’, the campaign illustrates how Zest4 will support and guide reseller partners on their journey through the IoT, providing them with everything they need to succeed.

In a new IoT channel guide published by Comms Business magazine, Zest4’s Head of IoT, Anton Le Saux, explains how the market has changed over the last 18 months. Anton says, “Over the last 12 to 18 months, we have seen the channel evolve from one where we’ve had to ask partners for IoT business at every interaction, to one where our partners are bringing opportunities to us daily. With this growth there has been a step-change in what our partners are looking for; from the simple beginnings of us providing data SIMs for standard telephony devices, to now, where we are finding true IoT solutions to connect buildings, cars, smart machines and meters, the possibilities are endless.”

Whilst there has been continued rapid growth and huge changes in the way IoT technology is being embraced, there is still a lot of uncertainty, particularly amongst traditional resellers, in how to put a solution together. Many partners remain uncomfortable with the complexity of the technology and are unsure as to how IoT solutions can benefit their customers.

Over the last few years, Zest4 have continued to develop their package of support for partners in the IoT marketplace and have successfully helped many resellers to build up an IoT customer base. As well as appointing a dedicated team of IoT experts, Zest4 have also developed a wide range of end-to-end IoT solutions that bundle hardware and connectivity in a complete package that’s easy for partners to understand and to sell.

The ‘Zest4 Go’ campaign shows resellers how Zest4’s solutions, plus the team’s expert advice and support, will guide them on their IoT journey to increased revenue. Partners have nothing to fear; Zest will ensure they take the right direction; now is the time to make themselves a priority and ‘Go’ on their journey into IoT.

To find out more, visit http://zest4.com/go