As we step into a new year, I wanted to take a moment to speak directly to you, our Partners, and reflect on what we achieved together, and more importantly, how those achievements are designed to support your growth.
Throughout the last year we have delivered a stronger operational foundation. Behind the scenes, we overhauled our CRM. This wasn’t just an internal improvement; it was a Partner-first decision. With accurate, shared visibility across the team, we can now deliver structured, proactive plans for every Partner. And if your Channel Business Manager is unavailable for any reason, service continuity is guaranteed. You’ll always be supported by a team that knows your business.
We completely redesigned our website, inside and out. It’s now easier for both existing and prospective Partners to understand what we offer and how we deliver. More than that, it’s become a central hub for the channel, housing ready-to-use collateral across our portfolio to help you sell more, faster.
We successfully supported Partners through the complexities of network-wide 2G and 3G switch-offs. These transitions are challenging, but our role is to ensure you’re informed, prepared, and protected so you can guide your customers with confidence.
Incorporating EE into our portfolio was a major milestone. We were also awarded BT Wholesale Mobile Partner of the Year for our EE proposition, reinforcing Zest4 as the go-to partner for EE wholesale in the channel.
With Vodafone, O2, and EE available under one roof, you can now offer three major UK networks on a true wholesale basis: One supplier, one bill, and flexible 30-day contract terms.
We sell to you, you sell to your customers with your own markup, no complex commission structures, no revenue-share reconciliation. Simple, transparent, and built for scale.
Our nationwide IoT roadshow brought full product specifications directly to Partners, face-to-face, across the length and breadth of the UK. Alongside this, we launched incentives, including our Jonathan Palmer Race Day, which continue to reward engagement and momentum.
Our cloud proposition delivered strong growth across the Partner base, providing your customers with solutions that are quick to deploy, reliable, and scalable, helping you unlock recurring revenue and long-term value. (Including our 8×8 offering, designed for modern, flexible communications)
Operationally, we invested heavily in internal training. Every member of the Zest4 team, not just CBMs, is now fully conversant across our entire product and service range. That means whoever you speak to, you’ll get the right answers, straight away.
We also launched PCI Compliance into the channel, taking another step towards our long-term goal: to be the wholesale provider that gives you everything you need in one place, so you never have to look elsewhere for the support, services, or expertise required to achieve your ambitions.
Zest4 was built on decades of experience in the telecommunications industry. We understand what independent telecoms businesses need from a supplier because we listen, we adapt, and we deliver. Our approach is fair, transparent, and flexible, underpinned by the agility to move quickly and support you when it matters most.
My guarantee to every Zest4 Partner:
Outstanding service – Our award-winning support team has been recognised time and again for excellence, and that standard of service is non-negotiable.
No minimum targets – We support Partners of all sizes. There are no sales targets, no billing thresholds, just support that scales with you.
Dedicated, proactive support – Everything we do is designed around servicing the channel. From the first idea to full execution, we’re with you at every stage of the buying journey.
Flexible billing models – Choose what works for your business. Reseller model – you bill the customer and control your margin, or Dealer model where we bill and provide upfront commission.
True flexibility – We build solutions and tariffs on a deal-by-deal basis, helping you stand out, win more business, and deliver exactly what your customers need, every time.
As we look forward to the year ahead, I have complete confidence in the strength, expertise, and commitment of the entire Zest4 team across every department. Together, we are focused on helping you achieve the success you want, in the way that works best for your business.
Thank you for choosing Zest4. If you’re not yet trading with us, there has never been a better time to start.
