It’s time for the taxi industry to ‘go digital’

The use of apps and online booking facilities in the travel sector has become a way of life. Although still loved by many, the use of travel shops has vastly declined in preference of online alternatives.

Until now, however, taxi operators have remained traditional with customers calling a cab and paying with cash at the end of their journey. But things are rapidly changing as customers demand for taxis to ‘go digital’. Online booking, payment by card and location tracking are just some of the things that passengers now require.

There are already many apps on the landscape that taxi firms can tap in to – such as Uber, Gett and Hailo – as well as aggregators such as Cabfind and Minicabit that assist with cab despatch. For smaller taxi firms, these ready-made tools are ideal, providing a quick, easy and cost effective solution.

On the flip-side, some larger operators are developing their own bespoke apps and solutions – creating online booking tools, integrating apps with their websites and integrating cab despatch with online platforms.

Whatever size of taxi firm you operate, it really is time to ‘go digital’ and there’s a simple solution out there.

For telecommunications resellers looking to support these changes in the taxi industry, unified communications experts, Zest4, can help. Zest4’s M2M partner programme provides a complete M2M package incorporating expert knowledge and technical support, training through the Zest4 partner academy, marketing support, optimised tariffs and competitive commercials.

For more information, call Zest4 on 0161 956 3355.

Or to read a case study on how cab company owner Ray has protected the future of his business with M2M, visit