How M2M can help you overcome the frustrations of BT Openreach delays

It’s an unfortunate fact of life that BT Openreach have a reputation for a less-than-satisfactory service. Long delays, high prices and a monopoly on the ‘dark fibre’ network leave thousands of businesses incredibly frustrated every day of the working week.

In fact, customers had become so frustrated that back in March 2016, Ofcom announced that they would be putting forward new rules to enforce BT to improve their lacklustre performance and provide customers with the cost-effective service that they whole-heartedly deserve.

Despite these new rules, however, BT’s services are still far from perfect. And this causes nothing but uncertainty for businesses that are moving premises.

Due to BT’s ways of working and refusal to accept an order for connectivity until building leases are signed, it’s often the case that businesses are left without fixed-line connectivity for several months after they move. This obviously isn’t an ideal scenario as it has a huge negative impact on daily operations and can seriously damage customer relations.

However, there is a solution to this situation that will ensure a continuous service….M2M technology.

M2M (otherwise known as machine-to-machine technology) provides companies with secure connectivity via mobile networks. With a specially designed Enterprise Grade Router with multiple SIM slots, businesses can connect to any network to ensure a continuous service and carry out their daily operations as usual. Routers can be programmed to a company’s specific requirements and at the exact speeds needed to accommodate the entire network.

These Enterprise Grade Routers are quick, easy and cost effective to install, so are the ideal solution for overcoming BT Openreach delays. And not only are they cost effective to install, but they are also cost-effective to run with competitive monthly tariffs that won’t break the bank.

But that’s not all. M2M technology is more than just a temporary fix for businesses waiting for their fixed Ethernet connection…it is also a fantastic backup in case of fixed line faults. The Enterprise Grade Router remains plugged in as a failover and is ready to take the load should the fixed connectivity fail for any reason. Normal service can be resumed with no negative impact on the business or the customers.

Here at Zest4, we have experienced this scenario for ourselves during our own office move. An Enterprise Grade Router with M2M technology ensured we continued to support our partners to the high standards we are committed to whilst we waited for fixed connectivity to be installed.

For communications resellers looking to provide a pop-up office solution for end-customers, Zest4 are here to help. Working in partnership with Arkessa, the Zest4 M2M Partner Programme offers resellers complete M2M solutions, including M2M knowledge and technical support, training through the Zest4 partner academy, marketing support, optimised tariffs and competitive commercials.

Find out how Zest4 can help you deliver pop-up office solutions to your customers today. Call 0161 956 3355 or visit