We’re excited to bring you a powerful new capability in the 8×8 portfolio: Conversation IQ, AI-driven intelligence for every customer interaction. This is your chance to deepen your customer value, differentiate your offering, and drive higher margins by upselling a data-rich analytics add-on.
What is Conversation IQ?
Conversation IQ turns customer conversations into actionable insights, without the need to manually replay calls. It includes:
Call Transcription & Summarisation: Quickly review what was said, key decisions, next steps, and outcomes.
Speech Analytics: Analyses tone, sentiment, trending topics, and conversational patterns.
Action Items: Automatically captures follow-up tasks or next steps.
Compliance & Quality Control: Transcription-based evaluation, policy alerts, audit-ready reporting.
Coaching Enablement: Managers can deliver faster, more contextual feedback to agents, reducing manual workload.
In short, Conversation IQ will help your customers to get more from every interaction, lower risk, improved experience, better coaching, and smarter decision-making.
Why This Matters for You and Your Customers
- Upsell potential: For existing 8×8 users, this is a natural add-on they’ll see as valuable (especially in call-heavy operations).
- Stickiness: Once customers lean on analytics and insights, they’re more likely to stay in the ecosystem.
- Value differentiation: Many of your competitors may still be offering call systems which aren’t feature rich, 8×8 alongside Conversation IQ gives you an edge.
- Short selling cycle: Because it layers onto existing 8×8 licenses, the deployment and buy-in are easier.
What You Should Do Next
Talk to your Zest4 CBM to get pricing, technical briefs, and marketing materials.
Run a pilot with one or two existing accounts that would benefit (e.g. support centres, sales teams).
Train your sales & technical teams so they can confidently demo how Conversation IQ can transform customer operations – we have the collateral to help.
Want to learn more about margins, deployment scenarios, or use cases tailored to your verticals? Reach out to your Zest4 CBM today, we’ll support you however you need.