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About Zest4

The Company

Zest4 was founded in January 2013 by Freddie Fazelynia, along with a number of other colleagues from the 3a Telecom and Yes Telecom businesses that Freddie had founded previously. The company's initial focus was on Channel Management offering mobile and connectivity solutions to mobile dealers and resellers, fixed line resellers and a small number of IT specialists. But within the first year of business, the team realised the huge opportunity of offering a wider range of products and services to resellers and have since been on a rapid journey of expansion.

Today, Zest4 offer a comprehensive portfolio of Unified Communications solutions including fixed-lines, mobile solutions, hosted telephony, data and mobile voice recording, as well as the very latest in technology - M2M (machine-to-machine) and IoT (Internet of Things) solutions.

Through strategic partnerships with industry-leading communications providers including O2, Vodafone, Gamma and Arkessa, Zest4 offer flexible, bespoke UC solutions and great commercial deals.

Based in Wilmslow in Cheshire, Zest4 are 100% committed to the channel and support all types of resellers including traditional mobile, fixed-line, M2M and IT resellers. We leave customer ownership completely in the hands of the reseller and focus on offering proactive support whenever and wherever it's needed.

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The People

The Zest4 team are highly experienced telecommunications professionals with many members having worked in the industry for over 20 years.

Our team of specialist consultants have vast experience of working with telecoms resellers and are dedicated to working in partnership to help reseller businesses succeed. Whether it's introducing new UC solutions, accompanying partners to customer appointments, or simply offering support over the phone, our friendly team provide innovative solutions and a responsive service.

In addition, we've also recently appointed a Head of M2M & IoT to enable us to focus on the development of M2M and IoT solutions. Anton Le Saux has vast experience in this area and his appointment ensures that Zest4 can offer dedicated M2M and IoT support to resellers, providing the tools and knowledge needed to help resellers embrace the vast opportunity.

The Zest4 Team

Meet the Team

The Company Directors

Freddie Fazelynia

Chief Executive Officer

Mandy Fazelynia

Operations and
Business Development Director

Kevan Wakerley

Finance Director

The Management Team

Nicola Bryan

Head of Operations

Rob Foster

Head of Channel Sales

Dan Cucina

Financial Controller

The Channel Sales Team

Jon Reynolds

Channel Sales Manager

Gemma Stopford

Channel Sales Manager

Ben Ofosu

Channel Sales Manager

Anton Le Saux

Head of IoT

Partner Testimonials


Zest4 have been instrumental in assisting Adaptive with understanding and entering the M2M market. They came up with a strategy and marketing plan, allowing us to promote M2M with the aim of launching it as one our product offerings. They really know the market and industry, which is reflected in us having a dedicated point of contact we can utilise for discussing opportunities and conducting training to our team.

We truly have found a 'Partner' who have our best intentions in mind and will allow us to grow our business.

James Brayshaw - Managing Director


Zest4 have been amazing in supporting iData to make inroads into the M2M market. They have given us competitive tariffs, a management portal and most importantly the technical support needed to start connecting in the M2M world.

Zest4 have provided excellent pre sales support which we refer to and utilise when discussing new opportunities and have also provided training for our service teams to allow them to handle first line technical support.

We have found a great partner who we are confident we can do much more M2M business with in the future.

Nicholas Cheetham - Director

One Point

One Point are a reseller partner with Zest4 and we have enjoyed a strong working relationship since partnering with them.

Zest4 offer flexibility on a deal by deal basis and work closely with our sales teams to structure solutions for customers and support us to win deals. Through our close working relationship with Zest4 we have secured a number of key deals and have retained strong margin. This coupled with accuracy of billing and support ensures our internal teams are confident with service levels and can provide excellent customer service.

We look forward to working with Zest4 as they release further products into their portfolio and build our partnership to the mutual benefit of both parties.

Ash Morarji - Sales & Marketing Director

Netcom Solutions

I have worked with Zest4 since they formed in 2013 and have enjoyed a relationship with them that has created real value in my business. My Zest4 account manager has always taken the time to understand by business and its subsequent challenges and find ways to support me through these to win business.

Zest4 have made suggestions to transition my business from a Dealer to a reseller and are currently supporting me from both a sales and operational perspective to move my base to my own billing platform.

Their flexible approach and can-do attitude is refreshing in the industry and I have had no hesitation in recommending them to contacts within the industry as a key partner to do business with.

Charlie Martin - Managing Director

Solar Communications

We needed a provider to support us to transition into selling mobile to our existing customers and to provide an end to end solution. Zest4 have supported us on this journey - their sales teams have offered training and ongoing support and ensure we are confident in providing our customers with the same excellent levels of service and competitive edge with mobile as we do on our other products.

We have great aspirations to grow our mobile base and feel that Zest4 are the perfect partner to support us in this growth and enable us to achieve success through their attentive account management, flexibility and excellent levels of service.

Michael Mak - Mobile Services & Sales Manager


Zest4 have been an intrinsic part of our own success and growth over the past 12 months largely due their understanding and knowledge of the industry. They are not just a partner by title, they actually work closely with us to gain an understanding of our own business model which allows us to work with them in a true partnership.

Zest4 show flexibility when we need it which really helps us stand out from the rest of the channel and their support team are always available to assist which is what we, and our own customers, need to provide the high levels of service that are demanded of us.

Terry McKeever - Managing Director

Square One

Square One has been a partner with Zest4 for over 3 years now; knowing the people involved in the company from previous relationships, we jumped on- board as soon as we knew they were in the market.

From the Directors down and across all departments we know exactly what we’re going to get; Zest are the leading partner-provider out there that will do everything they can to help drive more business. They are always there to listen and do whatever they can, and be as flexible as possible to ensure that they can accommodate individual deals.

Over the last few years we transitioned from being just another dealer to being a reseller and Zest have been there to help and support us every step of the way, offering advice and guidance whenever we’ve come up against an issue. They have continually worked with us, at every stage, to ensure our business grows and is sustainable. The development of new products such as hosted voice and M2M has allowed us grow our base with a new range of customers.

There are very few partner-providers out there that I’d consider working with never mind recommend, Zest4 are at the top of the pile and I don’t see anyone knocking them off that spot. I am more than happy to recommend them, unreservedly.

Mike O'Shea - Director